Search Engine Marketing (SEM) Manager

Richmond, VIC, Australia
Full Time

About the SEM Manager role

We are looking for an SEM Manager to join our Growth team in Melbourne. You’ll be working with a team of experienced Data Scientists and Software Engineers, with a specific focus on managing the performance of new and established SEM campaigns. Rome2rio has a dedicated User Acquisition pod, and your main responsibility is to provide subject-matter expertise in Search Engine Marketing to identify opportunities and guide development, with the goal of driving more engaged users to Rome2rio’s products.

Things you may work on

  • Hands-on management of established SEM campaigns
  • Design and implementation of new SEM campaigns to scale user acquisition 10x globally
  • Coordinating performance acquisition efforts with Europe-based counterparts
  • Working closely with Engineering teams to scale and automate campaign deployment and management
  • Working closely with Product and Growth teams to optimize the user journey from acquisition through to engagement and conversion via product development and A/B testing
  • Influencing decision making by carrying out “deep dives”, and summarizing and communicating findings and insights to stakeholders
  • Providing subject-matter expertise in SEM and related products
  • Communicating and sharing information with all levels of the business through dashboards, reports and presentations

We are looking for someone who has

  • 5+ years experience in a similar role
  • Experience in managing global campaigns on Google Ads (AdWords)
  • Proficiency with data analysis using SQL

Skills we’re interested in 

It would be great if you brought experience or a willingness to learn the following:

  • Demonstrable oral and written communication skills
  • A natural curiosity and affinity for working with data
  • An enthusiasm to work closely with non-technical stakeholders in finance, marketing, product, engineering and commercialization (not all at the same time!)

Please also mention in your application if you have any of the following:

  • Experience working with Google Ads (AdWords) data via BigQuery
  • Experience with travel industry
  • Experience with managing SEM campaigns in German/Italian/French 

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